Our story
Wide Awake was born in 2021, during a tumultuous and unexpected global time.
This has not stopped us from wanting to affirm our vision and a desire for change that starts from the precise choice of shortening the supply chain, skipping the intermediate steps of classic distribution, to arrive at offering valuable items at a fair price.
We grew up in the clothing sector which, from generation to generation, has passed on to us the commitment to working to create collections with respect for those who will wear them.
We want to tell something new, through models made by carefully selected Italian artisans, thanks to direct contact with those who are interested in, choose and wear our collections, carrying forward the idea that only a quality garment with a distinguishable style can enhance the uniqueness of the person who wears it.
Our philosophy
Wide Awake is a strong and unexpected style energy, the one that interprets trends, reaches you with the right vibrations and... keeps your eyes open.
This approach is expressed in models designed for those who want to put their personality at the center, thanks to style combinations with which they feel comfortable. The enthusiasm we put into our work translates into careful design of the models, with studied fits, accurate style research and fabrics with a contemporary look and easy maintenance, for models totally made in Italy.
Our Collection
The collections feature easily combinable garments, designed both for those who love a capsule wardrobe and for those who want to renew their repertoire by enriching it with models of character. We don't particularly look at seasonal periodicity but at creating valuable, evergreen and long-lasting garments.
Always In Connection
Find Wide Awake exclusively online, an impalpable yet so consistent world, which allows us to reach you directly with all the style, character and fashion of the models.
We always respond: we love to stay in touch with those who choose us, to have a discussion and always aim for the best.
It's all about details
Attention to service in every aspect is one of our strong points: from information on garments to style advice, from packaging to punctual shipments, from assistance to follow-up after purchase.